Brand

Guidelines for using the AI Safety Atlas name, logo, colors, and visual elements.

Lockup

The full logo combines the mark with the wordmark. Use it wherever space allows.

Atlas lockup, color
Atlas lockup, white

https://ai-safety-atlas.com/brand/lockup_color_20260131.svg https://ai-safety-atlas.com/brand/lockup_color_20260131.png https://ai-safety-atlas.com/brand/lockup_white_20260131.svg https://ai-safety-atlas.com/brand/lockup_white_20260131.png

Mark

The logomark can be used standalone as an icon or avatar.

Atlas mark, color
Atlas mark, white

Do not alter, rotate, or recolor the logo beyond the provided variants.

https://ai-safety-atlas.com/brand/mark_color_20260323.svg https://ai-safety-atlas.com/brand/mark_color_20260323.png https://ai-safety-atlas.com/brand/mark_white_20260323.svg https://ai-safety-atlas.com/brand/mark_white_20260323.png

Colors

The brand palette is built around a blue primary and a warm dark background.

Brand blue

100

300

500

600

900

Neutrals

100

300

500

700

900

Typography

Two typefaces create hierarchy across the site.

Display — Righteous

Aa Bb Cc 123

Used for headings and the wordmark. Available on Google Fonts.

Body — Jost

Aa Bb Cc 123

Variable weight, used for body text and UI. Available on Google Fonts.

Display — 30px / Righteous

AI Safety Atlas

Heading — 20px / Righteous

Chapter heading

Body — 16px / Jost 400

Body text uses Jost at regular weight with relaxed leading for comfortable reading.

Small — 14px / Jost 400

Small text for captions, labels, and metadata.

Noise texture

A subtle grain overlay adds warmth and depth to dark and colored backgrounds. Blended with mix-blend-overlay at ~50% opacity.

Brand + grain

Black + grain

  • mix-blend-mode: overlay
  • opacity: 0.5
  • background-repeat: repeat

Visual style

The site is structured like pages of a book — contained sections with rounded corners over a visible page background, split into two columns.

Rounded sections

Sections have rounded-3xl corners with mx-4 margin so the page background shows through.

Split layout

Most sections use a 50/50 two-column grid. Each half constrains content to max-w-[40rem].

Left / right

Left side carries the heading and context. Right side carries the content. Light/dark contrast between halves.

Spacing

Gap between sections: mt-4. The visible gap acts like a book spine.